Top 6 Benefits of Directory Submissions
Directories are online lists of websites broken down by category and subcategory. Internet users looking for information on particular subject can search a directory and find relevant websites. Unlike search engines, directory results are listed by category rather than by rank, but directories are still a very important part of your overall internet marketing strategy. Best of all, theyýre easy to access. Simply submit your site according to directory guidelines and your site will be included in no time. Here are 6 benefits of using directories to promote your business.
1. Link Popularity. Since most directories donýt require you to link to them, the link you receive from the directory is considered a one-way link by search engines, and search engines place a premium on one-way links.
2. Traffic. Since you have to submit your site to a particular category and subcategory within a directory, you are assured that traffic to your website from the directory is targeted to your market niche.
3. Price. Although some directories charge a fee to include your website, many do not. And even those that do require a fee donýt charge a prohibitive amount.
4. SEO. Directories are a great way to use some of the best search engine optimization practices. For example, you can customize your title and description to include your keywords.
5. Getting Started. Letýs say that your site is relatively new and hasnýt yet been indexed by the more popular search engines such as Google and MSN. If you can get high-quality links from authoritative directories right away, your site will be more likely to be crawled within days or weeks instead of months.
6. Permanent Links. Search engines place a high value on one-way links from older, more-established websites. That means that the value of your one-way link from a directory increases in value as time goes by.
As a bonus, here are 8 tips for getting started with directory submissions:
1. Keep a running list of all of the directories youýve submitted to so you donýt duplicate your efforts.
2. Only submit to a few directories at a time. Building links from directories gradually appears more natural to search engines than does submitting to hundreds of directories at one time. A good rule of thumb is to spend an hour or two each month submitting your site.
3. Gather all of your pertinent information and keep it in front of you while youýre submitting. This includes keywords, descriptions, titles, and email addresses.
4. Take advantage of niche directories. There are directories for almost every niche, so do your research and find those that cater to your area of expertise. One great advantage of niche directories is that they almost guarantee targeted traffic. In many cases itýs even worth the effort and expense to pay for a listing in a niche directory.
5. Before you submit to a directory, find out its Google PageRank. PageRank is not the ultimate guide to the quality of a directory, but it will give you a good idea of whether or not the directory is authoritative and well-respected. The higher the PageRank for a directory, the more reasonable it may be to pay for a listing.
6. Make sure youýre familiar with each directoryýs submission guidelines before you add your URL.
7. Submit your site to the appropriate category. Youýll get listed faster if youýve done your research and submitted your site to the categories to which it is most closely related.
8. Even if a directory is new and doesnýt have much exposure, submit to it anyway as long as itýs free. You never know when a directory may gain popularity and start charging for listings.
Directory submissions are an easy way to get one-way links and drive traffic to your site. If youýre interested in taking on the task yourself, youýll find thatýs itýs definitely worth your time and effort, but donýt hesitate to hire an internet marketing professional to do it for you if you need to focus on other aspects of your business.
Seomul Evans is a senior SEO expert with "SEO 1 Services" a Dallas firm.Submit URL free and get your SEO Tips on her Blog.
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